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Educational programs
6B03202 - Journalism, SMM and PR
The group of educational programs B042 Journalism and reporting is included in the field of education 6B03 Social sciences, journalism and information.
Educational program
Catalog of elective disciplines
The list of academic disciplines of the university component
Introduction
The educational program 6B03202 "Journalism, SMM and PR" (BB) is developed in accordance with the training direction 6B042 "Journalism and Reporting", implemented at the Department of Kazakh Philology and Journalism of the Higher School of Philology of Shakarim University. The main feature of the educational program is the training of competitive specialists in demand by the market, as an integrated educational program in journalism and SMM and PR. 60% of basic and professional disciplines are devoted to journalism, and 40% - to the disciplines of SMM and PR. Students will undergo educational, industrial and pre-graduation practices in both areas.
The main criterion for the completion of the educational process for the preparation of bachelors is the development of students at least 205 credits of theoretical training, as well as at least 27 credits of practice, 8 credits of final certification. Total 240 credits.
4 year
Target
Training of specialists with professional competencies in the field of mass media, social media and public relations, capable of carrying out research, socio-communicative and pedagogical activities.
Qualification characteristics of a graduate
  • Awarded degree / qualification
    Bachelor of Social Education in the educational program 6B03202
  • Name of the profession / list of positions of a specialist
    Journalist; - Announcer, news anchor; - Literary worker; - Program host; - Government relations coordinator; - Scriptwriter; - Press correspondent, newspaper and magazine correspondent; - Multimedia consultant; - Editor, editor-in-chief; - Newspaper columnist; - Communications coordinator. - Commentator; - Correspondent; - Reporter; 10. Executive secretary of the structural agency; - General director; - Editor-in-chief of the creative association; - Chief producer; - Program host; - Cameraman; - News editor; - Subtitler - press secretary - moderator; - publicist; essayist; - public relations specialist; - expert manager; - speechwriter; - web editor; - editor and stylist; - advertising agent, - digital content manager; - SMM manager; - data journalist; - video journalist/video editor; - media project manager - fact checker; - digital communications specialist
  • OQF qualification level (industry qualification framework)
    6
  • Area of professional activity
    Newspaper, magazine publishing; radio center; TV channel, information agency; publishing house; press service and press service in a state commercial structure; advertising agency; political, social and marketing research and consulting structures in Kazakhstan and abroad; network information structures; entertainment services market; other objects corresponding to the specialty profile.
  • Object of professional activity
    Mass information Mass communications
  • Types of professional activity
    1. Information; 2. Information and analytical; 3. Information and reference; 4. Information and creative; 5. Artistic and journalistic; 6. Administrative and 7. Organizational; 8. Advisory and expert; 9. Research; 10. Proofreading, editing of printed materials 11. Services in cultural institutions, management, in the field of intercultural relations and other social and humanitarian spheres
Map of training modules for developing competencies
Module 1 Fundamentals of social and humanitarian knowledge

Learning outcomes for the module:

Acquires knowledge and skills in the field of socio-cultural, economic, legal and environmental aspects, develops communication skills, applies information technologies in the context of modern trends in the development of society.

Module 2 Transformation of the media system

Learning outcomes for the module:

Analyzes the principles of the functioning of the media system and determines the ways of its adaptation to the modern digital environment. Evaluates the transformation processes of the media system; offers solutions that meet the requirements of media literacy and information security.

Module 3 Media journalism

Learning outcomes for the module:

Uses the basics of media journalism and the principles and tools of working in the digital media environment. Implements the skills of searching, verifying, processing information and presenting it in a multiplatform format; takes into account and is guided by ethical standards and principles of media literacy in the course of journalistic activity

Module 4 Journalism and media communications

Learning outcomes for the module:

He knows the theoretical foundations of journalism and media communications; analyzes the content of modern media culture and presents information through various communication platforms. Develops and applies skills related to information accuracy, professional ethics, and effective interaction with the audience.

Module 5 Journalism and Society

Learning outcomes for the module:

Evaluates the role and influence of journalism in society; differentiates media texts based on the principles of public opinion formation, social responsibility and information equality.

Module 6 Information and media literacy

Learning outcomes for the module:

Conducts a comparative analysis of the origin, structure, and channels of information dissemination. Critically verifies information, distinguishes between false and manipulative content, and selectively selects reliable sources. Knows the principles of safe and responsible behavior in digital media.

Module 7 Basics of Convergent Journalism

Learning outcomes for the module:

Analyzes the principles and structure of convergent journalism. Uses skills of combined preparation of information in text, audio, video and graphic formats; learns how to publish information on digital platforms.

Module 8 Industry Journalism

Learning outcomes for the module:

Highlights the features and genre forms of industry journalism. He has the skills to study the topic in depth, use industry sources and develop material in a professional language style.